If there is one Haute Couture brand that has dominated our attention this year, it is Balmain.
With the rise of the Balmain muse from Rousteing's vision into the formidable Balmain Army, this alone was hard to miss.
Now with collaborations with Parisian Beauty Organisation L'Oreal and Global Lingerie Giant Victoria's Secret,
Balmain invites us to enlist in the Balmain Army.
La Bonne Vivante on...
HAUTE COUTURE: BALMAIN
Over the last 3 months, more and more of my attention has been focused on Balmain,
admittedly due to the media storm since the L'Oreal Collaboration announcement.
This media storm simply has not wavered and if anything, has only grown!
The more I looked into Oliver Rousteing and the Balmain ideology, the more I recognised that this media storm was the result of a passionate influential individual with a modern vision. A vision of powerful diverse females in the Modern World. A vision that is impressive, modern + refreshing.
With this vision, Routeing is pushing the boundaries of the Fashion Industry, who notoriously perceive themselves to be forward-thinking yet operate within 'traditional' boundaries. The cynical amongst us would correctly identify this is an industry to sell + Rousteing certainly sells well. Some may even remark that the Balmain message is simply a part of a new propaganda circuit with perfectly planned marketing ploy that has been a success. But would such a superficial notion have managed to propel Balmain to the forefront of attention for the last 4 months? Unlikely.
This modern vision is nothing new to Balmain, if anything it's voice has only been getting stronger.
The actions + messages of Balmain's campaigns and collaborations corroborate with Rousteing's vision that he has expressed since becoming Creative Director.
Finally, recognition from Haute Couture of the modern millennial woman...
It was this that drew me to the World of Balmain,
a Parisian Couture Label that falls in line with my vision of La Bonne Vivante.
I hope that as you follow this blog series, you get a true sense of their authentic voice + maybe even recognise yourself as said female.
En Vogue: Balmain Tribe Series
"What is the Balmain girl?